{"title":"La Prima","description":"\u003cp style=\"text-align: center;\"\u003eLa Prima features a hybrid construction- A 10-inch design with a 4-inch drawstring, wearable\u003cbr\u003efrom 10 - 14 inches.\u003cbr\u003e\u003cbr\u003eLa Prima is the foundation of every LoVoi look — the choker you forget you're wearing.\u003cbr\u003eWe started with two questions about chokers. First: why are they uncomfortable? The word itself — choker — names the problem. Most are built to sit tight and high, with no room to breathe throughout the day. Second: why do they shorten the wearer? A necklace worn high on the neck with a center focal point cuts the vertical line and clutters the open décolletage that's known to elongate the silhouette.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eOur answer is two design moves. First: a hybrid construction — a 10-inch design joined to a 4- inch adjustable drawstring, adjustable by millimeters throughout the day. Maximum comfort, minimal effort. Second: we rotated the focal point slightly to the side. We call it the kiss on the neck. The eye is drawn off-center, the décolletage stays open, the silhouette stays long. The piece you put on first, and the one you leave on.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/4648\/2647\/collections\/LaPrima_2_ShopifyReady.webp?v=1779915492","url":"https:\/\/crystallovoi.com\/collections\/la-prima.oembed","provider":"Crystal LoVoi","version":"1.0","type":"link"}