At LoVoi, we believe every gemstone has a story worth telling — and that the design carrying that gemstone should be equally intentional.

Our collections are built from a design perspective rather than a market-driven one. We select gemstones for how they interact with one another, for the emotions they evoke, for the colors that define a season, and for the natural beauty of the materials themselves. From clear quartz to Brazilian Paraíba Tourmaline, we celebrate gemstones across the entire spectrum of rarity and value- choosing each for its beauty, its character, and its fitness for the design rather than for its market position.

Our pieces are built around beads - a material the great houses overlooked - and a proprietary design language that sets LoVoi apart. Legacy houses ask you to step into their identity. Lo Voi steps into yours.

Our aim is to open the possibility. The world is full of gemstones, color combinations, and textures the industry has trained the eye to overlook — and we believe true elegance lies in choosing what speaks to you, not what you have been told to want. There are many beautiful green stones; not all of them are emerald. Unless you are acquiring a gemstone for investment, we encourage individuality, and we encourage you to explore beauty outside the predictable.

The value of a gemstone is influenced by a variety of factors, including rarity, origin, color, clarity, cut, treatment history, size, and overall desirability. However, rarity is often the single greatest driver of value.

One of the most common misconceptions in fine jewelry is that price and beauty go hand in hand. They do not. A gemstone may command a higher price because it is exceptionally rare, not because it is necessarily more beautiful, more vibrant, or more desirable to the individual wearing it. In some cases, the qualities that determine a gemstone's market value are entirely separate from the qualities that create a personal connection.

At LoVoi, we believe understanding rarity is important, but we do not believe a gemstone should be chosen solely for its market value. Unless you are purchasing with an investment objective in mind, we encourage clients to choose stones based on personal meaning rather than market perception.

The most meaningful gemstone may be your favorite color. It may reflect your personality, commemorate a significant moment, symbolize a personal belief, or reveal something about yourself that you wish to share with the world.

True luxury is not about wearing what someone else finds valuable. It is about discovering and wearing what is meaningful to you.

We work with a network of cutters, dealers, and houses with whom we have established relationships over years—but the supplier is not the verification. Every gemstone we acquire is personally examined by our founder, a GIA Graduate Gemologist and GIA Pearls Graduate, before it enters our inventory. A stone earns its place at LoVoi not because of who brought it to us, but because it meets our standard under expert examination.

Origin is documented and provided whenever it is known and relevant to the stone. For colored stones in particular—sapphire, emerald, ruby, Paraíba Tourmaline, and others—provenance can meaningfully affect both character and value, and we work with leading independent gemological laboratories such as GIA, Gübelin, SSEF, and AGL to confirm origin where origin can be confirmed. For stones where origin cannot be independently determined, we say so. We will never represent unknown origin as known.

Treatment disclosures—heat, oil, fracture filling, diffusion—are provided on the individual product page for every stone we sell. Disclosure is a requirement, not a courtesy. The Federal Trade Commission mandates it under 16 CFR 23.24, and the professional standard for any GIA Graduate Gemologist demands it. We hold ourselves to both, without exception.

At present, LoVoi is a team of four women—talented and credentialed in equal measure.

Our founder is both a GIA Graduate Gemologist and a GIA Pearls Graduate, the two highest credentials in colored stone and pearl evaluation. She is the buyer of every gemstone we acquire and personally examines each one before it enters our inventory.

Our Head of Production is also a GIA Graduate Gemologist. Every LoVoi piece passes through gemological review during production, in addition to the founder's evaluation at acquisition. A LoVoi piece is therefore vetted twice by trained gemologists before it ever reaches a client—once at the stone, once at the piece.

Our counsel is a practicing attorney admitted in the State of California, bringing the legal and business discipline her credential demands.

Our Creative and Brand Associate is a working entrepreneur whose instinct for culture, design, and the voice of this generation shapes how the world meets LoVoi.

La Firma is how a LoVoi piece announces itself to those who know what they are seeing. It is the design that allows the House to be recognized at a glance—in any context, at any hour, on a body dressed for anywhere. At the front center of every La Firma strand sits a single La Stella pavé centerpiece, our four-pointed star, flanked by two Stellinas, the bead-cage motif from which the collection takes its name.

Think of La Firma as the silent nod between two members of the same room—the acknowledgment a Birkin gets from another Birkin, the look a Patek gets from another Patek. It is a quiet code. To those who know LoVoi, it is unmistakable; to those who do not, it remains exquisite jewelry, no more, no less. It is, in its way, a kind of membership—into a house, into a sensibility, into the small circle of people who recognize one another without saying a word.

LoVoi pieces are for everyone but not anyone. The richest among us often dress quietly; the most stylish often dress simply. La Firma does not require an occasion or an outfit to be recognized—it requires only that the right eye is in the room.

La Firma is proprietary to the House and applied with intention. It is fun, it is whimsical, it is precious—and it is unapologetically ours. Without it, a strand of beads is a strand of beads. With it, it is LoVoi.

Of course we do—we simply do not call it that. LoVoi designs jewelry for people who want to feel something when they put it on; for people who want to express themselves with confidence in a style that belongs to them. Some of our designs lean toward a more masculine personality; others toward a more feminine one. Every piece is meant to speak to you in the moment you are in, in the life you are living.

Two stones of identical carat weight, set side by side, can look entirely different — one returning light with brightness, fire, and scintillation, the other returning very little of any. The difference is rarely color or clarity. It is cut.

GIA grades cut for round brilliants on three appearance-based components: brightness (the total reflection of white light), fire (the dispersion of light into the colors of the spectrum), and scintillation (the pattern of light and dark areas and the sparkle when the diamond moves). A poorly cut diamond performs less well in all three. GIA itself states that a diamond's allure and beauty depend more on cut quality than on any other factor — more than color, more than clarity, more than weight.

This is why a diamond toward the warmer end of the color scale, visibly tinged with yellow, but with an Excellent cut grade will outshine a colorless diamond that has been poorly cut. The cut is doing the work.

At LoVoi, we select round brilliant diamonds 3mm or larger with a GIA cut grade of Excellent. Color, we approach as personal preference — the right grade for a given client may sit at the colorless end of the scale or further down, depending on the setting and how the stone behaves in the hand. Cut is a standard. We do not compromise on it.

Stone-specific details and grading information can be found on each individual product page.

The 4 C's — Cut, Color, Clarity, and Carat weight — are the standardized characteristics by which every diamond is evaluated. The framework, scales, and definitions below are those of the Gemological Institute of America (GIA), the global standard for diamond grading.

Cut

The proportions, symmetry, and craftsmanship that determine a diamond's brilliance and light performance. For round brilliants, GIA assesses cut across seven components — brightness, fire, scintillation, weight ratio, durability, polish, and symmetry — and assigns an overall grade from Excellent to Poor.

Of all the 4 C's, cut is the most consequential to a diamond's beauty. Color, clarity, and carat describe what a diamond is; cut determines how it performs. (See Question 7 for the LoVoi standard on cut.)

Color

GIA's color-grading scale begins with the letter D, representing colorless, and continues with increasing presence of color to the letter Z, light yellow or brown. Each letter grade has a defined range of color appearance. The scale contains 23 letter grades, grouped into five categories: Colorless (D–F), Near-Colorless (G–J), Faint (K–M), Very Light (N–R), and Light (S–Z). Fancy colored diamonds — pinks, blues, vivid yellows — are graded on a separate scale.

A common misconception is that all colorless diamonds look the same. They do not. Even small differences in color can influence a stone's appearance, rarity, and value. The right grade is not always the highest grade — it is the grade that works harmoniously with the cut, the shape, the setting, and the wearer.

Clarity

The absence of inclusions and blemishes, graded under 10× magnification. The GIA Clarity Scale considers the size, nature, position, color or relief, and quantity of clarity characteristics. It contains 11 grades grouped into six categories:

Flawless (FL) — no inclusions or blemishes visible to a skilled grader under 10× magnification.

Internally Flawless (IF) — no inclusions visible to a skilled grader under 10× magnification; only blemishes.

Very, Very Slightly Included (VVS1 and VVS2) — inclusions are difficult for a skilled grader to see under 10× magnification.

Very Slightly Included (VS1 and VS2) — inclusions are minor and range from difficult to somewhat easy for a skilled grader to see under 10× magnification.

Slightly Included (SI1 and SI2) — inclusions are noticeable to a skilled grader under 10× magnification.

Included (I1, I2, I3) — inclusions are obvious and may affect transparency and brilliance.

Most inclusions are microscopic and unique to each stone — the fingerprints of the heat and pressure under which the diamond formed. A diamond need not be Flawless to be beautiful; in practice, inclusions in the VS and SI ranges are often invisible to the unaided eye.

Carat

A unit of weight, not size. A metric carat is defined as 200 milligrams, or 0.20 grams. Each carat is subdivided into 100 points, which allows measurement to the hundredth decimal place. A diamond weighing 0.25 carats may be described as a "25-pointer."

Carat alone does not determine beauty. Two diamonds of identical carat weight can appear quite different depending on cut, and two diamonds of equal weight can have very different values depending on cut, color, and clarity combined. Beauty is determined by the balance of all four characteristics working together.

Many LoVoi diamonds and select gemstones are accompanied by independent grading reports from leading gemological laboratories. Certification details, when applicable, are listed on the individual product page.

One of the biggest misconceptions in the jewelry industry is that a "GIA-certified" diamond is automatically a high-quality diamond. In reality, a GIA report simply means that the Gemological Institute of America has independently evaluated and documented the characteristics of a stone.

When someone tells you a diamond is "GIA-certified," it is important to understand that this statement alone does not indicate quality. It only means that the stone has been examined and graded. The report itself may describe a diamond of exceptional quality, average quality, or poor quality.

A diamond can have a GIA report and still be poorly cut, heavily included, low in color, or otherwise undesirable. Likewise, a truly exceptional diamond may also carry a GIA report. The report does not determine quality — the characteristics listed within the report do.

The true value of a GIA report lies in the information it provides, not simply in the fact that it exists. Understanding a diamond's cut, color, clarity, and carat weight is what allows a buyer to properly evaluate the quality of a stone.

At LoVoi, we believe education is one of the most important parts of the buying process. Our goal is not simply to provide grading reports, but to help clients understand what those reports actually mean so they can make informed and confident decisions.

There is no point pretending: 14k and 18k gold are nearly impossible to tell apart by looking at a finished piece. The reasons LoVoi works exclusively in 18k are different, and they matter.

It holds its value.

18k gold is 75% pure gold by weight; 14k is 58.3%. The difference is real and measurable, and it follows the piece for the life of the piece. Gold's intrinsic value is a function of how much gold is in it, and 18k carries materially more.

It is the international standard for fine jewelry.

The great European houses — French, Italian, Swiss — work in 18k as a matter of course. 14k is largely an American convention. When LoVoi pieces travel — to Paris, to Milan, to Geneva — they read as fine jewelry without explanation.

Gold has held its value as an asset for centuries.

Through wars, recessions, currency collapses, and shifting markets, gold has remained a sound store of value. A piece of fine jewelry is, among other things, an asset in the form of metal. The materials in a LoVoi piece reflect that.

It is gentler to wear.

Because 18k contains fewer alloy metals than lower-karat alternatives, it is also a preferred choice for individuals who experience sensitivities to certain metals commonly used in fine jewelry.

A note on "recycled gold."

You will see many jewelry houses market "recycled gold" as an ethical or sustainable choice. LoVoi does not use this language, because the term as commonly used is misleading.

The Federal Trade Commission's Green Guide defines recycled content as materials "recovered or otherwise diverted from the waste stream." Gold rarely meets this definition. Because of its value, gold is almost never discarded — it circulates continuously between refiners, manufacturers, and consumers, and has been remelted and reused for as long as the trade has existed. The Jewelers Vigilance Committee, the industry's ethics organization, has formally petitioned the FTC to restrict use of the term "recycled" for precious metals, arguing that it does not meaningfully distinguish one gold source from another.

The concern is more than semantic. The London Bullion Market Association has identified recycled gold as a particular money-laundering risk because its origin is easy to obscure. Independent audits have documented cases of gold marketed as "recycled" that was in fact newly mined from conflict zones.

LoVoi does not describe its gold as recycled. We describe it as what it is: 18k, refined to standard, and sourced through relationships we can verify.

Our commitment to 18k gold reflects a broader philosophy: creating jewelry with enduring value, exceptional craftsmanship, and materials worthy of becoming heirlooms for generations to come.

Yes. We welcome inquiries regarding sourcing, gifting, milestone acquisitions, rare gemstones, and bespoke projects. A private consultation is an unhurried conversation — about what you are drawn to, what you are commemorating, and what is possible. There is no obligation to acquire.

Please contact our Customer Care team to begin the consultation process.

Yes. Select bespoke commissions are available by consultation. Whether the project involves sourcing a particular gemstone, designing a piece around a stone you already own, or creating something entirely new, the process begins with a conversation. Please contact our Customer Care team to discuss design possibilities, sourcing, and timelines.

Yes. LoVoi pearl pieces and bead-chassis strands are strung in-house using techniques tailored to the composition of each strand.

For strands where the pearls are matched in color and character, each pearl is hand-knotted between the next on fine silk. The knot serves two purposes: it cushions each pearl from its neighbor, and should the strand ever fail, the knots prevent any pearl from being lost. This is the standard method of fine pearl construction, and it is what we use whenever the silk thread can be color-matched to the pearls themselves.

The exception is a strand of contrasting pearls — Tahitians beside Japanese Akoya, for example, or any composition where no single thread color can match every pearl. In these positions, a visible knot disrupts the line of the design. Most pearl houses, including Mikimoto, simply omit the knot in these positions and allow the pearls to sit directly against one another. We do not. At LoVoi, every contrasting strand is built with a highly polished 18k gold rondelle set between the pearls in any position a knot cannot safely go. The rondelle protects the nacre from the bead-on-bead contact that would otherwise abrade the surface over decades of wear, and it becomes a quiet, intentional element of the composition.

To our knowledge, we are the only house currently doing this. It is more labor, more material, and a longer build — and it is the right way to make a contrasting pearl strand.

Over time, silk softens with the warmth of skin and the rhythm of wear. We recommend having your strand restrung once a year if worn regularly, and every two to three years even if rarely worn — the thread relaxes whether the piece is on the body or in its case.

Restringing is performed in-house at our Los Angeles atelier. Please contact our Customer Care team to arrange service; pricing is based on length, pearl type, and complexity, and we will provide an estimate before any work begins. We recommend counting your pearls before sending the piece in.

Yes. The House works with you through the life of your piece. Rings, bracelets, necklaces, and earrings can typically be resized or adjusted, subject to the design and construction of the individual creation — some pieces, by virtue of their stone settings or proportions, are not candidates for resizing, and we will tell you so during consultation.

Should your piece suffer damage — a loosened stone, a compromised clasp, a knock to the metal — please do not wear it until we have examined it. All repairs begin with a diagnostic consultation and a written estimate; no work is performed without your approval.

Service is performed at our Los Angeles atelier. Please contact our Customer Care team to begin.

Yes. Engraving is available on select pieces — a name, an initial, a date, a brief message — executed in keeping with the original aesthetic of the creation. Not every piece can accept engraving; some surfaces, by virtue of their texture, curvature, or pavé work, are not suitable. Our Customer Care team will advise during the design or acquisition process.

Please note: engraved pieces are considered personalized and are not eligible for return or exchange.

Every LoVoi piece is delivered with a Certificate of Authenticity issued by the House, embossed with the LoVoi seal. The Certificate documents what your piece is: the carat weight of each stone, any treatments present, origin where known, the karatage and sourcing of the gold, and copies of any independent laboratory grading reports that accompany the stones — GIA, Gübelin, SSEF, AGL, or others. This documentation is comprehensive, and we stand behind every line of it. It is the foundation any insurer or appraiser will need.

We do not, however, provide formal monetary appraisals. We believe the assignment of a dollar value — for insurance, estate, or resale purposes — should be performed by a qualified independent appraiser rather than by the seller of the piece. The conflict of interest in a seller valuing its own work is real, and the breadth of comparable market data a serious appraisal requires is broader than the volume passing through any single house.

For insurance purposes, we recommend engaging a credentialed independent appraiser with a specialty in fine jewelry. The three professional bodies whose credentials matter are the American Society of Appraisers (ASA), the Appraisers Association of America (AAA), and the International Society of Appraisers (ISA). Our Customer Care team can provide referrals.

Should you require additional documentation for an appraiser or insurer beyond what is included in your Certificate, please contact us. We are happy to provide everything we know about your piece.

Every LoVoi piece is built by hand, with materials chosen for longevity and care taken at every step of construction. We stand behind our craftsmanship.

If a piece exhibits a defect in materials or workmanship — a flaw not caused by wear, accident, or improper handling — please bring it to our attention. We will examine it and address it. Similarly, if a piece experiences a failure under normal use within a reasonable period — a clasp that gives way, a setting that loosens despite proper care — we will repair it. These conversations begin in good faith, and we approach them the same way.

Fine jewelry, however, asks for tenderness. The materials we work with are not built for impact. 18k gold is a soft metal by design — chosen for its color, its purity, and its preciousness, not for its toughness. Gemstones vary considerably in hardness, and even hard stones can fracture under sharp force. The silk thread that runs through every pearl strand measures less than a millimeter in diameter. None of these materials were made for sport, for swimming, for chlorinated water, for the gym, or for the kind of wear that fine jewelry was never intended to endure.

Damage caused by impact, immersion, chemical exposure, sport, accident, loss, theft, or modification by another jeweler is not covered. Pieces showing signs of abuse are not eligible for service repair, though we are always available to provide an estimate for restoration at the actual cost of the work.

For service inquiries, please contact our Customer Care team. We are here for the life of your piece, and we approach every conversation thoughtfully.

Please contact our Customer Care team as soon as possible. We will provide any documentation we are able to locate for your insurer, including the original sales record, a description of the piece, and any Certificate of Authenticity issued at the time of acquisition. In our customary practice, LoVoi retains records of its transactions.

We strongly encourage clients to insure their LoVoi pieces at full replacement value and to keep their original Certificate of Authenticity and acquisition documents in a secure location separate from the piece itself.

Fine jewelry asks for attention. Worn close to the skin and exposed daily to cosmetics, perfumes, heat, water, and contact with hard surfaces, even the most durable pieces benefit from thoughtful care. Below are general recommendations. For care specific to your piece — including any treatments your gemstones may carry — please refer to the individual product page, and do not hesitate to contact our Customer Care team.

A note on ultrasonic cleaners
Even when a stone or setting is described as ultrasonic-safe, please use your own judgment before placing a piece into one. An undetected hairline crack, fracture, weakened prong, or compromised treatment can transform a routine cleaning into damage. When in doubt, choose the gentler method.

Diamonds

Clean with warm water, a drop of mild soap, and a soft-bristled brush. Rinse and dry with a soft, lint-free cloth. Most clean diamonds in sound settings are ultrasonic-safe; please review the note above before using one.

18k Gold

Clean with warm water, a drop of mild soap, and a soft-bristled brush. Avoid chlorine, harsh chemicals, and prolonged exposure to seawater, all of which can damage gold's alloyed metals over time. A polishing cloth restores brilliance between deeper cleanings.

Pearls

The most delicate material in fine jewelry. The classic rule: pearls are last on, first off — put them on after fragrance, hairspray, lotion, and cosmetics, and remove them before any product is reapplied or removed. Apply nothing directly to a pearl.

Never wear pearls in the shower, the ocean, a pool, or any environment in which they will be immersed. Chlorinated water, salt water, shampoo, and soap all erode the nacre, and immersion weakens the silk thread that runs through every strand. If pearls do get wet, dry them gently with a soft cloth as soon as possible. Avoid ultrasonic cleaners, steam, detergent, and direct perfume exposure entirely.

Wipe gently with a damp soft cloth after each wear. Store flat, separately from other pieces, in a soft pouch. With regular wear, have your pearls re-strung once a year.

Opal

Opal contains water within its structure — typically 3 to 10 percent by weight — and its beauty depends on that internal moisture remaining stable. The greatest risk to an opal is crazing: a fine, irreversible network of cracks that develops when the stone loses water unevenly. Once crazing has occurred, it cannot be undone. No treatment, no rehydration, no polishing can restore the integrity of the silica network.

To minimize the risk: avoid sudden temperature changes, direct heat (hair dryers, cooking, prolonged sun), prolonged exposure to dry environments, and contact with oils, solvents, perspiration, perfume, or harsh chemicals. Clean with a damp soft cloth only, never with ultrasonic or steam. Store in a cool, padded, moderately humid environment — a soft pouch in a fabric-lined box is ideal.

Even with perfect care, certain opals — particularly hydrophane opals from Ethiopia — can craze over time. This is an inherent characteristic of the stone, not a failure of care. We disclose any known crazing on the individual product page at the time of acquisition, but we cannot guarantee that an opal will never craze in the future. To wear opal is to accept this risk in exchange for the play of color that no other gem produces.

Ruby & Sapphire

Among the hardest stones used in jewelry. Rubies and sapphires tolerate warm soapy water, a soft-bristled brush, and, in the absence of fractures or compromised settings, ultrasonic cleaning. Pieces incorporating treated stones may require gentler care; please consult the individual product page or our Customer Care team.

Emerald

Emerald is hard but typically internally fractured, and the industry standard is to fill those fractures with oil or resin. LoVoi works with unoiled emeralds wherever possible. Regardless of treatment, treat all emeralds gently: warm water and a very soft cloth, brief contact, no soap, no ultrasonic, no steam.

Other gemstones

Care requirements vary by stone. Please refer to the individual product page for stone-specific guidance, or contact our Customer Care team for assistance.

The House accepts Visa, Mastercard, American Express, and Discover. For high-value pieces or bespoke commissions, we are pleased to arrange payment by wire transfer; please contact our Customer Care team to coordinate. LoVoi does not offer financing or installment plans.

Order timing varies with product availability, the sourcing of specific gemstones, and the consultation work behind each piece. As a general guideline:

In-stock pieces ship within three to five business days.

Made-to-order pieces from current collections require two to four weeks.

Bespoke or stone-led commissions require four to eight weeks, depending on the stones sourced and the complexity of the design.

For time-sensitive occasions, please contact our Customer Care team early — we can often accommodate important dates.

For time-sensitive occasions, please contact our Customer Care team early — we can often accommodate important dates.

LoVoi offers complimentary, fully insured shipping within the United States on all orders, sent via signature-required overnight or two-day service in discreet, unmarked packaging. International shipping is available upon request; duties, taxes, and import fees are the responsibility of the recipient. For pieces above a certain value, we may require additional verification before dispatch — a standard practice in fine jewelry, intended to protect you.

For certain acquisitions, LoVoi offers a concierge delivery service. Please contact our Customer Care team for further information.

LoVoi accepts returns and exchanges on eligible pieces within 10 business days of delivery. Items must be returned in their original condition with no visible signs of wear, and with all packaging, certificates, and accompanying documentation intact. Pieces that have been engraved, custom-designed, or specially sourced are final sale.

To initiate a return or exchange, please contact our Customer Care team, who will arrange secure, insured return shipping at no cost to you. Refunds are issued to the original payment method.